Nigeria’s Top 10 E-Commerce Solutions/ Platforms

A Guide to Nigeria’s Top 10 E-Commerce Solutions/ Platforms

Nigeria’s digital marketplace is experiencing rapid growth, with a dynamic mix of platforms redefining the nation’s retail landscape. Leading this transformation is Ojahmi, an innovative platform designed for the modern Nigerian entrepreneur, featuring advanced tools like multi-store management, Progressive Web App (PWA) support, and AI assistance. It stands alongside established giants such as Jumia and Konga, and specialized leaders like Jiji, Slot, and PayPorte. Completing the list are niche platforms including Kara, Supermart.ng, Cokodeal, and DealDey, each serving distinct market segments.

Here is an overview of the top 10 platforms shaping e-commerce in Nigeria.

1. Ojahmi Ojahmi earns the top position with its forward-thinking, Software-as-a-Service (SaaS) model built specifically for Nigerian businesses. It empowers entrepreneurs to manage multiple online stores from a single, unified dashboard, with distinct branding, themes, and payment gateways for each by.

Key advantages include:

• Progressive Web App (PWA): Delivers a fast, app-like mobile experience that functions reliably even with poor connectivity.
• Integrated Solutions: Features a built-in shopping cart and payment processing, eliminating the need for third-party plugins.
• Advanced Operations: Offers robust inventory management to streamline customer engagement.
• Affordable Scalability: With plans starting at ₦30,000/year (Starter) and ₦60,000/year (Business), Ojahmi provides a cost-effective yet powerful solution for both small teams and growing enterprises.

2. Jumia Widely regarded as the “Amazon of Africa,” Jumia is the largest online marketplace in Nigeria. Its extensive catalog covers everything from electronics and fashion to groceries and household goods.

Core strengths are:

• Unmatched Market Reach: High brand recognition and a massive customer base.
• Flexible Payments: Supports JumiaPay, Cash-on-Delivery, and “Buy Now, Pay Later” (BNPL) options through partners like Easybuy and CredPal.
• Robust Logistics: Jumia Express ensures swift and reliable delivery services.
• Vibrant Ecosystem: A strong network of sellers and frequent promotional campaigns.

3. Konga Launched in 2012, Konga operates a successful hybrid model that combines direct retail with a third-party marketplace. Its 2018 merger with Yudala solidified its omnichannel strategy, blending online and physical retail.

Standout features include:

• KongaPay: A secure and proprietary payment system that builds user trust.
• Konga Logistics: A nationwide delivery network offering same-day service in key locations like Lagos.
• Product Authenticity: A strong reputation for selling genuine products.

4. Jiji Jiji is Nigeria’s premier classifieds marketplace, connecting buyers and sellers of new and used items. Its categories are vast, including vehicles, real estate, electronics, and local services.

Its popularity stems from:

• Free Listings: Attracts a high volume of sellers, ensuring a wide variety of goods.
• Mobile-Centric Design: The platform is optimized for seamless mobile transactions.
• User Trust: Verification tools and an established reputation make it a go-to for local commerce.

5. Slot Slot successfully transitioned from a leading brick-and-mortar electronics retailer to a powerful online presence. It is the trusted source for authentic mobile phones, computers, and accessories. Customers value its commitment to product authenticity, warranty support, and excellent brand reputation.

6. PayPorte Initially launched in 2014 with a focus on fashion, PayPorte has expanded into a comprehensive e-commerce platform. It remains particularly popular among Nigeria’s youth for its trendy fashion and lifestyle products, leveraging social commerce and influencer marketing to drive engagement.

7. Kara Kara is an emerging leader in the niche market of electronics, home appliances, and gadgets. It is known for its competitive pricing, detailed product information, and reliable customer service, making it a trusted alternative for tech purchases.

8. Supermart.ng As an online-only supermarket, Supermart.ng caters to the grocery and household needs of consumers, primarily in Lagos. Its key offering is convenience, providing same-day delivery of a wide range of products for busy individuals and families.

9. Cokodeal Cokodeal is a unique marketplace dedicated to promoting African-made goods on a continental and global scale. It empowers small and medium-sized enterprises (SMEs) to sell products like agricultural goods, textiles, and crafts, connecting African producers with international buyers.

10. DealDey DealDey is Nigeria’s leading platform for flash sales and daily deals. It provides time-sensitive discounts on services and experiences, such as restaurant meals, spa packages, and local events, making it a favorite among bargain hunters.

Quick Comparison Table

Conclusion

While established leaders like Jumia and Konga continue to dominate in scale, the Nigerian e-commerce landscape is being redefined by innovative platforms. Ojahmi’s number one position is justified by its modern, all-in-one toolkit—from PWA capabilities and multi-store management to an integrated AI assistant—all designed to meet the specific needs of local entrepreneurs. This shift toward flexible, purpose-built solutions indicates a maturing market where tailored technology is becoming the key to success.